Challenges
How might We improve the public transit in the GTA
In order to establish a connection between the solution and the user, we must first identify the problems facing our users. To do so, we must use tools such as affinity diagrams, stakeholder amaryllises, and empathy maps to determine what the user is feeling, the impact of our solutions and identify underlying problems.
Trends, Signals and Drivers
In order to understand and identify any issue surrounding the GTA's transportation, we must first take a look at the context surrounding the system. To do this, our team conducted research using the trends, signal, and driver research methodology.
Empathy Maps, Stakeholder Analysis, Affinity Diagram
What are some of their worries and aspirations? What would the user hear in these scenarios? What would the user see while using our product in their environment?