Go Transit

Service Design, User Research, Wireframing, Product Management
Introduction and Context
Communities rely on a transportation infrastructure to commute, travel and transport good across vast distances. Commuters without personal transportation are forced to take buses, subways, trains and street cars provided by their municipality. However, these systems aren't without their flaws. This case study will identify the major pains which Toronto commuters face, identify problems and propose solution to better the commuting experience in the Greater Toronto Area.
My Contributions
As a member of a two person team, my role was to be the designer. An in depth perspective into the Toronto commuting system. on the average Canadian commuter & the problems they face by conducting UX research methodologies. It is the goal of this case study to gather information which can be used to generate a better user experience.
InDesign, Illustrator, Photoshop
2 Months
Mar 2017 - May 2017
Who: In this case study, I examine the the average public transit commuter. This includes students, workers and tourists.

What: The goal of this case study is to explore the problems which commuters in the GTA face while using public transit.

Why: The goal of this case study is to view the problems that commuters face from in order to find potential solutions.
My Role
At Sheridan, I was given a lot of responsibility, so I got the opportunity to be the lead research and designer for this team. Some of the work I did was:
  • Conduct research and user interviews.
  • Design and create the report's title cover & supporting pages.
  • Create data visualization graphics.
  • Edit & correct supporting copy.
  • Organize and sorta data using Tableau.
The Impact
The team has invested time to gather, identify and compile solutions based on the information identified in the case study.

This research from this work is reusable by many teams and was reviewed by the ministry of Transportation in Ontario.
How might We improve the public transit in the GTA
In order to establish a connection between the solution and the user, we must first identify the problems facing our users. To do so, we must use tools such as affinity diagrams, stakeholder amaryllises, and empathy maps to determine what the user is feeling, the impact of our solutions and identify underlying problems.

Trends, Signals and Drivers
In order to understand and identify any issue surrounding the GTA's transportation, we must first take a look at the context surrounding the system. To do this, our team conducted research using the trends, signal, and driver research methodology.

Empathy Maps, Stakeholder Analysis, Affinity Diagram
What are some of their worries and aspirations? What would the user hear in these scenarios? What would the user see while using our product in their environment?