Visualization & Prototyping
Our designers were asked to conduct research on public way-finding, mobility, visual impairments, and anything that may impact way-finding for users. This information was then used to create basic personas for the next stage of creation
During the beginning of creative process, we began to conceptualize the direction we want to go in. We came up with several concepts which included way-finding, accessibility, and minimal user-engagement.In order to gather a wider range of concepts, we asked our design team to diverge and create 8 crazy ideas each. Giving us a total of 32 individual ideas that we could then begin converging and begin the first iteration.
Project Testing & Refinement
We had to pivot because our proposed concept had several misalignment with the key objectives we set initially for this project. Basically the concept we had at this point in the project, was designed for non-public spaces (ie. malls, school campuses, airports, etc.) instead of the initial problem space of public areas (beaches, nature trails, parks, etc.). Monolithic structures in public spaces involve more constraints compared to non-public areas as they are often exposed to outdoor environments and not digitized/electronic.