Toronto Go Transit Research Thesis


Proposal objective

The purpose and intent of this proposal is to research the transportation infrastructure within Toronto, identify any problems that limit commuters and develop potential solutions. These solutions would be proposed to Canada’s Minister of Infrastructure and Communities
Amarjeet Sohi (2015 - 2018). The perimeters of our objective were outlined to reduce travel time, promote clean energy and improve social infrastructures.


Identifying demographics


An empathy map is a collaborative tool teams can use to gain a deeper insight into their target audience. Much like a user persona, an empathy map can represent a group of users, identifying common characteristics within a collection of people. This will give us a general understanding of the average commuter and provide insights to how they think, hear and feel.

Our team selected students as our primary and work commuters as our secondary demographics. By viewing their insights through there perspective, we can produce lists of common traits. We start by identifying four perimeters:

  • What do they think/feel?

  • What do the see?

  • What do they say/do?

  • What do they hear?

Once we finished our investigation by interviewing commuters, we sorted our data. We identified the common traits of each interviewee and sorted them on an empathy map. With our demographic understood, we turned our focus to trends, signals and drivers.


Trends, signals and drivers


Trends, Signals and Drivers are devices that allow us to look to the past to envision the future.

  • Trends are general tendency or direction of a development or change over time.

  • Drivers are defined as developments causing change, affecting or shaping the future.

  • Signals are controversial, debatable or “hot” topic or an innovative state action.


Research & data



Through traditional research methodologies, I began investigating how much a commuter spends on public transportation. My findings confirmed that because of the rise of median total incomes and the usage of public transit (as of 2018), that Toronto Public Transit will require a vast increase of public transportation infrastructure to accommodate the rising population.




As a result of our research, we have proposed to the Ontario government to implement changes that would lead to an increase of transportation improvement. Our letter of intent was forwarded to the office of infrastructure and communities. Our team had received a brief communiqué from the office, thanking us for our work towards our interest of public transportation. Additionally, as our team had not anticipated a direct impact or constant communication, we were happy to hear and see the changes in transportation over the following years.