Product Designer

Team Collaboration

Team Collaboration



Research and understand the transportation infrastructure of our community so that we may suggest solutions for a more efficient method of travel. We developed solutions that could reduce travel times and costs while promoting clean energy and improving social infrastructure. 

Research Methodology

Using research methods to predict the future of Canadian infrastructure, we were able to obtain a strong understanding of how we can improve Toronto Transit. There were three major tools we used while conducting our research: Empathy Maps, Stake Holder Analysis, and TSD [Trends Signals and Drivers]. 

By creating Empathy Maps we are able to compare on contrast our options on how to proceed and utilize them as a reference in the future. The second tool we used was a stakeholder analysis. This method of research is used to analyze who will be affected the most in terms of power and influence. [See page 13]. The final important research tool we used were the TSD. Trends, Signals and Drivers are devices that allow us to look to the past to envision the future.

  • Trends are general tendency or direction of a development or change over time.

  • Drivers are defined as developments causing change, affecting or shaping the future.

  • Signals are controversial, debatable or “hot” topic or an innovative state action.

Median Total Income, by Family Type, by Census Metropolitan area


By utilizing these research methods, our team was able to create an accurate data visualization and create new proposals for Mr. Sohi. Below are some examples of our data analysis and research findings. The design was inspired by the CN Rail Report & Off On 2012 Annual Report. 



The Toronto Transit Proposal is a report that analysis data regarding transportation in the Toronto area. Working closely with two other talented Interaction Designers, Elyse Turton and Long Ta Vu, we conducted a research investigation that detailed how Canadians commute from their residence to their workplace. The research report was direct to the Minister of Infrastructure, Mr. Amarjeet Sohi, in hopes of improving Canadian transportation. 


Empathy Maps are used to create an understanding of our community and those who would be affected the most by our proposal. We used 'students' and 'government workers' as targets to understand their needs and wants. By putting ourselves in the shoes of students living in Toronto, we are able to predict their thoughts by asking ourselves four questions:

  • What do they think/feel?

  • What do the see?

  • What do they say/do?

  • What do they hear?